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Archive: pr

Charging journalists for an interview? It had better be good

June 16, 2012   -   0 comments   -  

Ever wonder why most of the interviews you read with celebrities are virtually identical? Well, it’s because very often they are the same interview, just packaged differently. Despite the “Exclusive interview!’ lies you’re fed, few outlets actually get to have one-on-one time with the stars of new movies, and have to make do with dry,

How short-sighted PRs are hurting their clients

June 10, 2012   -   5 comments   -  

After months of hype and a very cool viral campaign, Prometheus is upon us. You may have noticed that, unlike most new releases, the number of reviews out there before the release was quite small. Usually when this happens it’s because the studio knows that their film sucks, and they don’t hold preview screenings for