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I’ve been to The Copywriting Conference a couple of times now, and it’s ended up being one of my favourite professional events of the year.

There’s a good mix of speakers and delegates, and I’ve even ended up employing people I met in the breakout sessions and during post-event drinks.

So, I’m very grateful to have been asked to speak at this year’s event, where I’ll lead two sessions about idea generation.

Spend long enough working in a creative field, and you’ll eventually be asked: “Where do you get your ideas from?”

It’s not only a boring question to ask, but it’s also very hard to answer. A more useful question would be “How do you get your ideas?” Or even “When do you get your ideas?”

At CopyCon18 we’re going to try and answer those questions and share some of the very best methods for getting the good stuff out of our grey stuff.

You can book online at, but be quick because tickets are going fast.